Jumia’s Black Friday; Lessons For Ghanaian Entrepreneurs.

Statistics has shown that 40 percent of the global population have either a handset, computer or a technology of a sort that enables them reach a wider audience at a time. With the positive impact of technology, E-commerce platforms such as Jumia Ghana could offer a better solution to the average Ghanaian in a more convenient way possible as a result of its tremendous successes it has wrought over the years.

Jumia- Africa’s leading e-commerce platform has yet again met the desires of its customers by delivering on its promises in their just ended Black Friday Festival. Among the many discount raining seasons that took place last year, Jumia’s Black Friday opened a discount door for all online customers to shop and win on jumia.com.gh.

Excitement hit the roof as people rushed to grab the best of items a week before the kick off. Customers got the best of prices on brands like Motorola, Infinix, Nasco, Nexus, Fero, Samsung, Hp, Hotwav, Binatone, Chigo, Maybelline, Hanes, Darling and Ghandour.

What can Ghanaian Entrepreneurs Learn?

Jumia Ghana leveraged on the impact of influencers and Bloggers to ensure a strategic marketing outcome of Black Friday. These successes were wrought with Black Friday targets met and sellers making more money than usual on the website.

The much anticipated discount festival was planned extensively giving customers three weeks of exciting shopping experience beginning from November 24th to December 15th. As an opportunity to give customers a better shopping experience, Jumia’s Black Friday gave customers’ ample time to buy all affordable and discounted items they wish to purchase for the Xmas season.

Jumia had more than 2 million engagements on social media as well as a whopping 10 million visitors on its website. Local vendors who were selling five items a day on the Jumia website sold more than 10 items a day during Black Friday festival.

Jumia’s Black Friday reduced the stress and hassle of a traditional offline market rush by offering quality products at affordable prices. Jumia further did the magic in helping customer save big during the Xmas festivity.

An Item such as Skyworth HD LED Satellite TV ‘32’ inch, was slashed down from GHS 850 to GHS699 and delivered at customer’s door step. Nexus NX-125 Refrigerator 93 litre silver went for GHS 420 instead of GHS 620 and Lenovo V110 went for GHS 1499 instead of GHS 1900.

Vouchers were occasionally given to customers to further reduce the price on items they love to have. Jumia gave vouchers to customers that first clicked and shared Jumia posts across all social media platforms.

Jumia’s Black Friday added a new twist what we thought heroes should be with their discount raining Black Friday. During the Black Friday festival, customers enjoyed up to 80% discount on almost everything product. It futher hosted the ever popular Jumia Voice competition that awarded amazing prizes such as a trip to Dubai and a Ghs 10,000 voucher.

Every entrepreneur has the power to carve for himself the niche he desires to have. Jumia started from somewhere to achieve this results. There is nothing wrong with a little beginning. You can actually ride on some mighty steps of successful companies like Jumia and equally match up to the greatest brand of the world. This begins when you prepare, plan and start!


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